Choosing a business name for your new venture is often one of the first decisions made by an entrepreneur.  It is a motivating and strong step forward; however, the decision should not be made in haste just because it is a semi-permanent decision, but should also be based on the legal risks and liability that comes with choosing the name.  If a name is chosen that is already taken or used by another, you may face an expensive legal battle with possible damages.  Basic due diligence can prevent possible six-figure costs.

Choosing a business name that is unique and descriptive will add value to your business, but a business name that may infringe the rights of another may actually cost you in legal fees.  Due diligence by a licensed professional will ensure compliance with a number of legal aspects of your name that you do not want to deal with once they have printed business cards and obtained a domain name.

Business name searches are usually a primary task.  They would usually require searching all the California counties that you plan on doing business and possibly foreign jurisdictions as well.  There are also a number of restrictions made for business in California depending on whether you are a sole proprietor, LLC, Corporation, or a licensed professional.  Please consult an attorney for your specific legal issue.