Choosing a business name for your new venture is often one of the first decisions made by an entrepreneur.  It is a motivating and strong step forward; however, the decision should not be made in haste just because it is a semi-permanent decision, but should also be based on the legal risks and liability that comes with choosing the name.  If a name is chosen that is already taken or used by another, you may face an expensive legal batt

Mission statements do not have to be a useless verbose point of reference at quarterly meetings.  A concrete and focus mission statement may actually inspire both management and employees.  Laying out goals for your company in a mission statement can really help productivity and innovation.  A mission statement that gives some vague aspiration can leave both your company’s insiders and customers left uninspired.

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