What truth-in-advertising rules apply to advertisers? Under the Federal Trade Commission Act: Advertising must be truthful and non-deceptive; Advertisers must have evidence to back up their claims; and Advertisements cannot be unfair. Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone…

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In case you missed the AT&T v. Verizon drama, AT&T filed sued against Verizon Wireless for their “map for that” commercial because they feel it is misleading.  AT&T says Verizon ads use large areas of white space in maps to show that AT&T 3g customers are not covered in vast areas of the U.S.  They…

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